What is ‘audience building’ in GA4 and how does it integrate with advertising?

Question

Google Analytics GA4 — Medium

What is ‘audience building’ in GA4 and how does it integrate with advertising?

Accepted Answer

Audience building in GA4 involves defining audiences based on events, user properties, and predictive metrics. These audiences can then be published to Google Ads, Google Optimize, and Display & Video 360 for remarketing and personalization.