What is ‘Lifetime Value’ (LTV) in GA4 and how is it calculated?

Question

Google Analytics GA4 — Medium

What is ‘Lifetime Value’ (LTV) in GA4 and how is it calculated?

Accepted Answer

Lifetime Value (LTV) in GA4 is a user-level metric that calculates the revenue generated by a user since their first visit to your property. It is available in Explorations and predictive audience building to help identify and target high-value users.