What is ‘Reporting Identity’ in GA4 and what are the three options?

Google Analytics GA4 Hard

Google Analytics GA4 — Hard

What is ‘Reporting Identity’ in GA4 and what are the three options?

Key points

  • 'Reporting Identity' in GA4 is crucial for de-duplication and cross-device tracking.
  • Blended option includes User-ID, Google Signals, and device ID.
  • Observed option includes User-ID and device ID without Google Signals modeling.
  • Device-based option relies solely on device/cookie ID.

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