What is the ‘User Lifetime’ scope in GA4 Explorations and how does it differ from ‘Across All Sessions’ scope?

Google Analytics GA4 Hard

Google Analytics GA4 — Hard

What is the ‘User Lifetime’ scope in GA4 Explorations and how does it differ from ‘Across All Sessions’ scope?

Key points

  • User Lifetime accumulates metrics since the user's first visit
  • 'Across All Sessions' scope shows metrics within the selected date range only
  • User Lifetime is beneficial for LTV analysis
  • 'Across All Sessions' does not consider user history

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