Which Smart Bidding strategy automatically sets bids to get the most conversions within a specified target cost per acquisition?

Google Ads Fundamentals Medium

Google Ads Fundamentals — Medium

Which Smart Bidding strategy automatically sets bids to get the most conversions within a specified target cost per acquisition?

Key points

  • Target CPA focuses on achieving conversions at a specific cost
  • Maximize Clicks aims to get the most clicks within a set budget
  • Target ROAS focuses on maximizing conversion value based on a specific return on ad spend

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