What is the maximum character limit for a headline in a Responsive Search Ad?

Google Ads Fundamentals Medium

Google Ads Fundamentals — Medium

What is the maximum character limit for a headline in a Responsive Search Ad?

Key points

  • Keeping headlines to 30 characters allows for clear and direct messaging
  • Longer headlines may get cut off in search results, affecting visibility
  • Shorter headlines are more likely to be fully displayed on various devices

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