What is the conversion window in Google Ads and why does it matter?

Google Ads Fundamentals Hard

Google Ads Fundamentals — Hard

What is the conversion window in Google Ads and why does it matter?

Key points

  • The conversion window affects the attribution of conversions to ad clicks.
  • It plays a role in determining the effectiveness of your campaign.
  • Understanding the conversion window helps in optimizing bidding strategies.

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