An advertiser’s Search campaign has high impression share but a low CTR and low conversion rate. Which action is most likely to improve overall campaign efficiency?

Google Ads Fundamentals Hard

Google Ads Fundamentals — Hard

An advertiser’s Search campaign has high impression share but a low CTR and low conversion rate. Which action is most likely to improve overall campaign efficiency?

Key points

  • Refining keyword match types ensures ads are shown to the right audience
  • Improving ad copy relevance increases the chances of users clicking on the ad
  • Optimizing landing page experience enhances the user journey and conversion rate

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