In Google Display campaigns, what is the difference between ‘Managed Placements’ and ‘Automatic Placements’?

Google Ads Fundamentals Hard

Google Ads Fundamentals — Hard

In Google Display campaigns, what is the difference between ‘Managed Placements’ and ‘Automatic Placements’?

Key points

  • Managed placements = advertiser-selected sites
  • Automatic placements = Google-selected based on criteria
  • Managed placements offer more control
  • Automatic placements rely on Google's algorithms
  • Important to understand the difference for effective campaign targeting

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