An advertiser notices that their Target CPA campaign’s actual CPA is consistently 30% above the target. What is the most likely first action to investigate?

Question

Google Ads Fundamentals — Hard

An advertiser notices that their Target CPA campaign’s actual CPA is consistently 30% above the target. What is the most likely first action to investigate?

Accepted Answer

The most likely first action to investigate when an advertiser's Target CPA campaign is consistently 30% above the target is to check if there is sufficient conversion data, review audience signals, and assess if the CPA target is realistic given market conditions. This helps ensure that the campaign is optimized effectively.