What does ‘broad match’ combined with Smart Bidding do differently compared to broad match with manual CPC?

Question

Google Ads Fundamentals — Hard

What does ‘broad match’ combined with Smart Bidding do differently compared to broad match with manual CPC?

Accepted Answer

Smart Bidding with broad match adjusts bids based on real-time conversion signals, optimizing for efficiency. This differs from broad match with manual CPC, as Smart Bidding focuses on bidding higher for likely converting queries and lower for unlikely ones.