What is click-through rate (CTR) in SEO and how can it be improved?

SEO Fundamentals Medium

SEO Fundamentals — Medium

What is click-through rate (CTR) in SEO and how can it be improved?

Key points

  • CTR is about the percentage of impressions that lead to clicks
  • Improving CTR involves optimizing how your listings appear in search results
  • Compelling title tags and meta descriptions can increase CTR
  • Rich snippets can make your listings stand out in SERPs

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