What is the impact of site architecture on PageRank distribution and how should it be optimized?

SEO Fundamentals Hard

SEO Fundamentals — Hard

What is the impact of site architecture on PageRank distribution and how should it be optimized?

Key points

  • PageRank flows through internal links in site architecture
  • Flat architecture with easy access to important pages concentrates link equity efficiently
  • Deep, scattered architectures dilute link equity
  • Strategic internal linking to priority pages is crucial for optimization

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