What is the purpose of negative keywords in Google Ads?

Question

Digital Marketing — Medium

What is the purpose of negative keywords in Google Ads?

Accepted Answer

Negative keywords in Google Ads serve to refine ad visibility by excluding unwanted searches. The correct answer is right because it highlights the primary purpose of negative keywords: preventing ads from showing for irrelevant searches. Other options are incorrect as they misinterpret the concept, such as associating negative keywords with quality scores or ad copy.