What is a social media algorithm and how does it affect organic reach?

Digital Marketing Medium

Digital Marketing — Medium

What is a social media algorithm and how does it affect organic reach?

Key points

  • Algorithms use engagement signals to rank content
  • Organic reach is affected by algorithmic filtering
  • Chronological feeds are no longer the default
  • Engagement metrics influence content visibility
  • Algorithms continuously evolve to improve user experience

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