What is the difference between a Demand-Side Platform (DSP) and a Supply-Side Platform (SSP) in programmatic advertising?

Digital Marketing Hard

Digital Marketing — Hard

What is the difference between a Demand-Side Platform (DSP) and a Supply-Side Platform (SSP) in programmatic advertising?

Key points

  • DSPs and SSPs interact in ad exchanges, not independently.
  • Their primary users differ, with DSPs for advertisers and SSPs for publishers.
  • Each platform optimizes its side of the advertising process.

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