A Google Shopping campaign is generating high impressions but very few clicks. Which optimization should be prioritized first?

Question

Google Ads Fundamentals — Hard

A Google Shopping campaign is generating high impressions but very few clicks. Which optimization should be prioritized first?

Accepted Answer

Improving product titles, images, and prices in the Merchant Center feed is crucial to increase relevance and competitiveness, leading to higher click-through rates. This optimization directly impacts the quality and visibility of your Google Shopping ads.