A retailer wants to show ads to users who added products to their cart but did not complete a purchase. Which audience type is most appropriate?

Google Ads Fundamentals Medium

Google Ads Fundamentals — Medium

A retailer wants to show ads to users who added products to their cart but did not complete a purchase. Which audience type is most appropriate?

Key points

  • Remarketing audience focuses on users who have interacted with the website
  • Cart abandonment indicates potential interest in the products
  • Targeting this audience increases the chances of completing the purchase

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