How does GA4 handle ‘cross-domain tracking’ and what misconfiguration causes it to fail?

Google Analytics GA4 Hard

Google Analytics GA4 — Hard

How does GA4 handle ‘cross-domain tracking’ and what misconfiguration causes it to fail?

Key points

  • Configuration of all domains is necessary for cross-domain tracking in GA4
  • The _gl parameter is automatically added by GA4 to pass the client_id
  • Failure can happen if domains are not added, the _gl parameter is stripped, or links lose the parameter during redirects

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