In a Google Ads experiment (campaign draft and experiment), what does the ‘experiment split’ setting control?

Google Ads Fundamentals Hard

Google Ads Fundamentals — Hard

In a Google Ads experiment (campaign draft and experiment), what does the ‘experiment split’ setting control?

Key points

  • The setting affects the visibility of the experiment in auctions.
  • It helps in understanding the impact of changes on a subset of traffic.
  • This split can be adjusted to test different scenarios.

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