What are ‘predictive audiences’ in GA4 and what minimum data requirements must be met?

Question

Google Analytics GA4 — Hard

What are ‘predictive audiences’ in GA4 and what minimum data requirements must be met?

Accepted Answer

Predictive audiences in GA4 are defined using predictive metrics like purchase probability or churn probability. To create these audiences, you need at least 1,000 users who triggered the positive condition (e.g., purchase) and 1,000 users who triggered the negative condition in the past 28 days, with data available for at least 28 days.