What is a content gap analysis in SEO and how is it conducted?

Question

SEO Fundamentals — Hard

What is a content gap analysis in SEO and how is it conducted?

Accepted Answer

A content gap analysis in SEO is the process of identifying topics and keywords that competitors rank for but your site does not. This helps reveal opportunities to create content that captures missing traffic. It is conducted by comparing keyword rankings between your site and competitors using tools like Ahrefs or SEMrush.