Digital Marketing — Hard What is a Digital Experience Platform (DXP) and how does it extend traditional CMS capabilities? A An analytics platform that measures the quality of digital customer experiences using NPS B A content delivery network optimized for rich media and interactive digital experiences C A UX design platform for creating and prototyping digital interfaces before development D An integrated set of technologies that manages, delivers, and optimizes personalized digital experiences across multiple channels and touchpoints throughout the customer journey — extends CMS by adding personalization engines, customer data integration, journey orchestration, A/B testing, commerce, and analytics beyond static content management Show explanation
