Digital Marketing — Hard What is connected TV (CTV) advertising and how does it differ from traditional linear TV advertising? A CTV advertising uses internet-connected TVs in public spaces; linear TV is for home viewing B Linear TV allows digital interactive overlays; CTV is passive viewing only without engagement options C CTV is a type of programmatic display advertising; linear TV is video advertising only D CTV advertising is delivered through internet-connected televisions and streaming platforms (Roku, Fire TV, smart TVs) with digital targeting capabilities — unlike linear TV which reaches broad audiences with limited targeting and no direct attribution, CTV enables household-level targeting using IP and device data, frequency capping, sequential storytelling, and more precise measurement with conversion tracking Show explanation
