What is consent mode in Google Analytics 4 and why is it important for GDPR compliance?

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What is consent mode in Google Analytics 4 and why is it important for GDPR compliance?

Key points

  • Consent mode balances user privacy with measurement needs
  • Modeled data fills reporting gaps without full tracking
  • It supports GDPR and ePrivacy compliance
  • User consent status is communicated to Google tags

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