What is ‘Consent Mode v2’ and what signals must be implemented for EEA compliance?

Google Analytics GA4 Hard

Google Analytics GA4 — Hard

What is ‘Consent Mode v2’ and what signals must be implemented for EEA compliance?

Key points

  • Consent Mode v2 mandates specific signals for EEA compliance
  • Not implementing these signals can impact audience and conversion modeling in Google Ads
  • Signals include analytics_storage, ad_storage, ad_user_data, and ad_personalization

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