Google Ads Fundamentals — Hard
Key points
- This feature optimizes budget allocation across campaigns for maximum impact.
- It helps ensure that campaigns with higher potential receive more budget.
- Shared Budgets do not evenly split a single daily budget across all campaigns.
- Unused budget from paused campaigns is not transferred to active ones.
- Consolidating invoices is not the purpose of cross-campaign budget optimization.
Ready to go further?
Related questions