What is ‘Generative Engine Optimization’ (GEO) and how does it differ from traditional SEO?

Question

AI Content Creator — Hard

What is ‘Generative Engine Optimization’ (GEO) and how does it differ from traditional SEO?

Accepted Answer

Generative Engine Optimization (GEO) focuses on optimizing content to be cited, referenced, or featured by AI-powered answer engines like ChatGPT, Perplexity, and Google's AI Overviews. This differs from traditional SEO, which primarily aims to rank content in blue-link search results.