What is keyword search intent and what are its four main types?

SEO Fundamentals Medium

SEO Fundamentals — Medium

What is keyword search intent and what are its four main types?

Key points

  • Understanding search intent helps tailor content to meet user needs
  • Informational intent focuses on educating users
  • Navigational intent aims to direct users to a specific page
  • Commercial intent targets users in the consideration stage
  • Transactional intent targets users ready to convert

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