What is the difference between a link from a page with high PageRank and a link from a topically relevant but lower-authority page?

SEO Fundamentals Hard

SEO Fundamentals — Hard

What is the difference between a link from a page with high PageRank and a link from a topically relevant but lower-authority page?

Key points

  • High PageRank links pass more raw authority
  • Topically relevant links on lower-authority pages can provide stronger topical trust signals
  • Optimal SEO strategy seeks links that are both authoritative and topically relevant

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