What is the difference between server-side tracking and client-side tracking in digital marketing?

Question

Digital Marketing — Hard

What is the difference between server-side tracking and client-side tracking in digital marketing?

Accepted Answer

Server-side and client-side tracking differ in data collection methods. Client-side tracking relies on browser-based JavaScript, which can be blocked, while server-side tracking sends data directly to platforms, bypassing restrictions. This key distinction affects data completeness. Incorrect options misrepresent tracking applications or accuracy.