What is the hreflang tag used for in international SEO?

SEO Fundamentals Medium

SEO Fundamentals — Medium

What is the hreflang tag used for in international SEO?

Key points

  • The hreflang tag helps search engines understand language and regional targeting.
  • It ensures that users in different countries see the correct version of a page.
  • This tag is crucial for international websites to avoid duplicate content penalties.

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