What is the primary use case for Google Ads ‘Observation’ audience targeting versus ‘Targeting’ audience targeting?

Google Ads Fundamentals Hard

Google Ads Fundamentals — Hard

What is the primary use case for Google Ads ‘Observation’ audience targeting versus ‘Targeting’ audience targeting?

Key points

  • 'Observation' does not limit ad reach, only collects data
  • 'Targeting' restricts ad delivery to the selected audience
  • Understanding the difference between these two options is crucial for effective audience targeting in Google Ads

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