What is the relationship between user engagement signals (bounce rate, time on site) and Google rankings?

SEO Fundamentals Hard

SEO Fundamentals — Hard

What is the relationship between user engagement signals (bounce rate, time on site) and Google rankings?

Key points

  • Google does not officially use bounce rate as a direct ranking factor
  • User engagement signals can still influence rankings indirectly
  • Genuine user satisfaction is crucial for SEO success
  • Chrome usage data and search interaction data may play a role in rankings

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