What is the rel=’sponsored’ and rel=’ugc’ link attribute and when should each be used?

Question

SEO Fundamentals — Hard

What is the rel=’sponsored’ and rel=’ugc’ link attribute and when should each be used?

Accepted Answer

The rel='sponsored' and rel='ugc' link attributes are used to differentiate between affiliate or paid links and user-generated content links, respectively. They indicate to Google that these links were not editorially placed and may not pass full trust signals.