What is topic clustering in SEO content strategy and why does it build topical authority?

Question

Digital Marketing — Hard

What is topic clustering in SEO content strategy and why does it build topical authority?

Accepted Answer

Topic clustering in SEO content strategy involves creating a comprehensive pillar page that targets a broad topic, linked to multiple cluster content pieces targeting related subtopics. This approach signals to search engines expertise across a subject. The correct answer is right because it describes a content architecture strategy. Other options are incorrect as they focus on PPC, PageRank, or competitor analysis.