Which bidding strategy should an advertiser use if their primary goal is to drive traffic to a website and they have no conversion tracking set up?

Question

Google Ads Fundamentals — Medium

Which bidding strategy should an advertiser use if their primary goal is to drive traffic to a website and they have no conversion tracking set up?

Accepted Answer

If an advertiser's primary goal is to drive traffic to a website without conversion tracking, they should use the Maximize Clicks bidding strategy. This strategy focuses on getting as many clicks as possible within the budget.