Which signal does Google’s Smart Bidding NOT use at auction time?

Google Ads Fundamentals Hard

Google Ads Fundamentals — Hard

Which signal does Google’s Smart Bidding NOT use at auction time?

Key points

  • Smart Bidding factors in device type, user location, and time of day.
  • It does not directly consider the competitor's bid amount.
  • By analyzing various signals, Smart Bidding aims to improve ad performance.

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