What is the ‘Funnel Exploration’ technique in GA4 used for?

Google Analytics GA4 Medium

Google Analytics GA4 — Medium

What is the ‘Funnel Exploration’ technique in GA4 used for?

Key points

  • Funnel Exploration helps track user behavior through specific steps
  • It highlights areas where users are dropping off before completing a goal
  • This analysis can lead to optimization of the user journey

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