What is ‘User-ID’ tracking in GA4 and why is it useful?

Google Analytics GA4 Medium

Google Analytics GA4 — Medium

What is ‘User-ID’ tracking in GA4 and why is it useful?

Key points

  • User-ID tracking enables tracking of the same user across multiple devices
  • It requires users to be logged in for accurate tracking
  • Helps in understanding user journeys and behavior more accurately

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