What is the ‘Funnel Exploration’ open vs closed funnel distinction in GA4?

Google Analytics GA4 Hard

Google Analytics GA4 — Hard

What is the ‘Funnel Exploration’ open vs closed funnel distinction in GA4?

Key points

  • Closed funnels are strict about entry points
  • Open funnels show proportion completing each step
  • Closed funnels display true sequential completion rates
  • Open funnels indicate where users enter naturally

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