Which keyword match type shows your ad only when the search query is identical or very close to your keyword?

Google Ads Fundamentals Easy

Google Ads Fundamentals — Easy

Which keyword match type shows your ad only when the search query is identical or very close to your keyword?

Key points

  • Exact match is the most specific keyword match type.
  • It provides the highest level of control over when your ad is shown.
  • Broad match, phrase match, and negative match have different criteria for when your ad is displayed.

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