What does the ‘Maximize Conversions’ bidding strategy do?

Google Ads Fundamentals Medium

Google Ads Fundamentals — Medium

What does the ‘Maximize Conversions’ bidding strategy do?

Key points

  • This strategy is focused on maximizing conversions, not just setting manual bids.
  • It works within your specified campaign budget to ensure cost-effectiveness.
  • The system uses data to adjust bids dynamically for better performance.

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