What three factors determine a keyword’s Quality Score in Google Ads?

Google Ads Fundamentals Medium

Google Ads Fundamentals — Medium

What three factors determine a keyword’s Quality Score in Google Ads?

Key points

  • Quality Score is not influenced by bid amount or campaign budget.
  • Keyword competition and search volume do not directly impact Quality Score.
  • Ad copy length and number of extensions are not factors in determining Quality Score.

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