What is the key difference between ‘Similar Audiences’ and ‘Customer Match’ in Google Ads?

Google Ads Fundamentals Hard

Google Ads Fundamentals — Hard

What is the key difference between ‘Similar Audiences’ and ‘Customer Match’ in Google Ads?

Key points

  • Customer Match targets existing customers with uploaded CRM lists
  • Similar Audiences targets new users with similar characteristics to your existing audience
  • Both are audience targeting features in Google Ads

Ready to go further?

Start full exam Practice more questions

Related questions