What is ‘store visit conversion’ tracking in Google Ads and what data source does Google use to measure it?

Question

Google Ads Fundamentals — Hard

What is ‘store visit conversion’ tracking in Google Ads and what data source does Google use to measure it?

Accepted Answer

Store visit conversion tracking in Google Ads measures when users who clicked an ad later visit a physical store location, using anonymized and aggregated location history from opted-in Google users. This helps advertisers understand the impact of their online ads on offline store visits.