What is the rel=’sponsored’ and rel=’ugc’ link attribute and when should each be used?

SEO Fundamentals Hard

SEO Fundamentals — Hard

What is the rel=’sponsored’ and rel=’ugc’ link attribute and when should each be used?

Key points

  • rel='sponsored' marks affiliate or paid links
  • rel='ugc' marks user-generated content links
  • Both attributes signal to Google about the nature of the links
  • They help Google understand the context of the links

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