A travel company wants to show ads only to users who searched for ‘cheap flights to Paris’ and include the phrase in any order within the query. Which match type should they use?

Question

Google Ads Fundamentals — Medium

A travel company wants to show ads only to users who searched for ‘cheap flights to Paris’ and include the phrase in any order within the query. Which match type should they use?

Accepted Answer

To target users who searched for 'cheap flights to Paris' with the phrase in any order, the travel company should use Phrase match. This match type allows the company to reach users searching for variations of the specific phrase. Broad match would show the ads for any search related to flights, while Exact match would only show ads for the exact phrase 'cheap flights to Paris'.