What is a marketing funnel and what are its three main stages?

Question

Digital Marketing — Medium

What is a marketing funnel and what are its three main stages?

Accepted Answer

A marketing funnel represents the customer journey, guiding them from initial awareness to final purchase. The correct answer outlines the three main stages: Top of Funnel (awareness), Middle of Funnel (consideration), and Bottom of Funnel (conversion/decision). Other options misrepresent the funnel's purpose, such as data filtering or sales processes.