Digital Marketing — Hard What is the difference between a vanity metric and an actionable metric in digital marketing? A Vanity metrics are free to measure; actionable metrics require paid analytics platforms B Vanity metrics measure awareness; actionable metrics measure conversions — both are equally important C Vanity metrics are for brand campaigns; actionable metrics are for performance campaigns D Vanity metrics look impressive and make teams feel good (total followers, total page views) but don't correlate with business outcomes or inform decisions; actionable metrics tie directly to business goals, can be measured reliably, and point to specific actions that change them — such as revenue per visitor, conversion rate, and retention rate Show explanation
